Customer & Market Research / Discovery

69 lessons in Product Management Fundamentals

• Common Discovery Pitfalls and Research BiasesSlides / Video
• Segmenting and Selecting Research CustomersSlides / Video
• Assumption Mapping and Hypothesis FormationSlides / Video
• Validating Problems Before SolutionsSlides / Video
• Synthesizing Research into Actionable InsightsSlides / Video
• Behavioral and Usage Analytics for DiscoverySlides / Video
• Surveys and Effective Survey DesignSlides / Video
• Competitive Analysis and Market PositioningSlides / Video
• TAM, SAM, and SOM ExplainedSlides / Video
• Identifying and Prioritizing Customer Pain PointsSlides / Video
• Mapping the Customer JourneySlides / Video
• Building and Using Customer PersonasSlides / Video
• Jobs-to-be-Done (JTBD) FrameworkSlides / Video
• The Mom Test and Avoiding Confirmation BiasSlides / Video
• Asking Non-Leading, Open-Ended QuestionsSlides / Video
• Planning and Structuring Customer InterviewsSlides / Video
• Generative vs Evaluative ResearchSlides / Video
• Problem vs. Solution ValidationQuiz
• Qualitative vs. Quantitative ResearchQuiz
• The Mom Test PrinciplesQuiz
• Jobs-to-be-Done FrameworkQuiz
• Sample Size & ParticipantsQuiz
• Customer Discovery InterviewsQuiz
• Avoiding Leading QuestionsQuiz
• Customer PersonasQuiz
• Identifying Pain PointsQuiz
• Needs vs. WantsQuiz
• Survey Question DesignQuiz
• TAM, SAM, SOMQuiz
• Market SegmentationQuiz
• Competitive AnalysisQuiz
• Primary vs. Secondary ResearchQuiz
• Customer Journey MappingQuiz
• Contextual InquiryQuiz
• Assumptions & Hypothesis TestingQuiz
• Continuous Discovery PracticesQuiz
• Synthesizing Research FindingsQuiz
• Voice of the Customer ProgramsQuiz
• Early AdoptersQuiz
• Market Trends & Industry AnalysisQuiz
• Qualitative vs Quantitative ResearchSlides / Video
• Continuous vs One-Time DiscoverySlides / Video
• Discovery vs DeliverySlides / Video
• The Mom Test PrincipleFlashcard
• Surveys and When to Use ThemFlashcard
• Buyer vs User vs CustomerFlashcard
• Customer Journey MappingFlashcard
• Competitive AnalysisFlashcard
• Problem vs Solution DiscoveryFlashcard
• Validating Problems Before BuildingFlashcard
• Voice of Customer ProgramsFlashcard
• Early Adopters and Target CustomersFlashcard
• Sample Size and Research BiasFlashcard
• TAM, SAM, and SOMFlashcard
• User PersonasFlashcard
• Qualitative vs Quantitative MethodsFlashcard
• Empathy MappingFlashcard
• Identifying Pain Points and Unmet NeedsFlashcard
• Market SegmentationFlashcard
• SWOT Analysis for ProductsFlashcard
• Primary vs Secondary ResearchFlashcard
• Continuous Discovery PracticesFlashcard
• Analyzing Behavioral and Usage DataFlashcard
• Jobs To Be Done FrameworkFlashcard
• Avoiding Leading QuestionsFlashcard
• Customer Discovery InterviewsFlashcard
• Customer Research vs Market ResearchFlashcard
• Synthesizing Research into InsightsFlashcard
• Stated Needs vs Actual BehaviorFlashcard