69 items
Common Discovery Pitfalls and Research Biases
Slides / VideoSegmenting and Selecting Research Customers
Slides / VideoAssumption Mapping and Hypothesis Formation
Slides / VideoValidating Problems Before Solutions
Slides / VideoSynthesizing Research into Actionable Insights
Slides / VideoBehavioral and Usage Analytics for Discovery
Slides / VideoSurveys and Effective Survey Design
Slides / VideoCompetitive Analysis and Market Positioning
Slides / VideoTAM, SAM, and SOM Explained
Slides / VideoIdentifying and Prioritizing Customer Pain Points
Slides / VideoMapping the Customer Journey
Slides / VideoBuilding and Using Customer Personas
Slides / VideoJobs-to-be-Done (JTBD) Framework
Slides / VideoThe Mom Test and Avoiding Confirmation Bias
Slides / VideoAsking Non-Leading, Open-Ended Questions
Slides / VideoPlanning and Structuring Customer Interviews
Slides / VideoGenerative vs Evaluative Research
Slides / VideoProblem vs. Solution Validation
QuizQualitative vs. Quantitative Research
QuizThe Mom Test Principles
QuizJobs-to-be-Done Framework
QuizSample Size & Participants
QuizCustomer Discovery Interviews
QuizAvoiding Leading Questions
QuizCustomer Personas
QuizIdentifying Pain Points
QuizNeeds vs. Wants
QuizSurvey Question Design
QuizTAM, SAM, SOM
QuizMarket Segmentation
QuizCompetitive Analysis
QuizPrimary vs. Secondary Research
QuizCustomer Journey Mapping
QuizContextual Inquiry
QuizAssumptions & Hypothesis Testing
QuizContinuous Discovery Practices
QuizSynthesizing Research Findings
QuizVoice of the Customer Programs
QuizEarly Adopters
QuizMarket Trends & Industry Analysis
QuizQualitative vs Quantitative Research
Slides / VideoContinuous vs One-Time Discovery
Slides / VideoDiscovery vs Delivery
Slides / VideoThe Mom Test Principle
FlashcardSurveys and When to Use Them
FlashcardBuyer vs User vs Customer
FlashcardCustomer Journey Mapping
FlashcardCompetitive Analysis
FlashcardProblem vs Solution Discovery
FlashcardValidating Problems Before Building
FlashcardVoice of Customer Programs
FlashcardEarly Adopters and Target Customers
FlashcardSample Size and Research Bias
FlashcardTAM, SAM, and SOM
FlashcardUser Personas
FlashcardQualitative vs Quantitative Methods
FlashcardEmpathy Mapping
FlashcardIdentifying Pain Points and Unmet Needs
FlashcardMarket Segmentation
FlashcardSWOT Analysis for Products
FlashcardPrimary vs Secondary Research
FlashcardContinuous Discovery Practices
FlashcardAnalyzing Behavioral and Usage Data
FlashcardJobs To Be Done Framework
FlashcardAvoiding Leading Questions
FlashcardCustomer Discovery Interviews
FlashcardCustomer Research vs Market Research
FlashcardSynthesizing Research into Insights
FlashcardStated Needs vs Actual Behavior
FlashcardMarket Segmentation
Segmentation divides a market into distinct groups with shared needs or characteristics.
What is market segmentation?